After completing your Business Plan, now what? Where do you go from there? Remember, you wrote a Business Plan for one of two possible reasons: as a personal guide or as a funding proposal. If you wrote the Plan as a personal guide — i.e. as a blueprint through which to organize your thoughts on your business to help you understand the idea from all important angles through the stages determining the total investment to what it will take you to have your business fully setup, then you may need to pitch it in a non-traditional pitching process.