Never Had I Learned Design Thinking!
After learning about the importance of mindset in entrepreneurship (covered in the first blog of this series), the next thing I learned is about design thinking. I have always thought this is something that has everything to do with engineers! Needless to say I was wrong!
This is an approach to thinking from a user’s perspective, which helps people to find problems in the community and think about potential solutions from a system-by-system approach taking into account both the positive and negative benefits of the solution design to all stakeholders in a given system.
It sounds crazy but the ability to generate ideas can also be learned. It starts with observation and always goes deep into the insights. We live in a world where too much information is pre-digested and fed to us, and sometimes, we don’t have time to evaluate what we see and end up not asking important questions.
Always take a step back and think about the “why”. Always bring a notebook or just type in your phone once you notice something interesting. At first, you might find it hard to find any ideas or anything interesting.
Pushing yourself to come up with three ideas every day can improve your creativity. Your brain muscles also need a regular workout to maintain the flexibility. The top reason startups fail is not lack of markets. If you are creating a solution when there is no problem or the solution can’t really solve the problem, it won’t be a successful business.
Some Common Methods You Have Used!
We are all design thinkers, but we are not aware of this reality. We all apply design thinking, but we are not aware that we do it. It is almost always applicable in our everyday life, from thinking of new things all the way to evaluating our own performance.
With this in mind, both structured and unstructured brainstorming will help in the initial phases. Once you have those great ideas, it is now time to move forward to identifying the best suited for the problems identified. Design thinking provides alternatives onto how to go about an informed selection process, which (again) was not as complicated as I had imagined before this summer.
What struck me was the systems approach to evaluating alternatives. I had never discovered that we live in systems, and everything about us, if critically observed, works in systems. If you are like me, then believe me or not, design thinking can help you change the way you conceptualize and implement projects.
In our courses, we have designed a course on ideation. It doesn’t dwell so much on design thinking, but it has borrowed a lot from designing thinking process in terms of identifying problems in our communities and surroundings which can be turned into business opportunities, prototyping, evaluating solutions alternatives and so on. You can check it here: https://www.bizskillsacademy.com/courses/business-ideation
By Amey Zhang
BizSkills Academy Inc.